| Corporation
essence: |
| A functional
institution aiming at creating
value and upgrading the life quality
of the public. |
| Corporation
orientation: |
| Excellent
talents produce excellent products,
excellent service creates excellent
image. |
| Corporation
connotation: |
| Planning
bright future in tranquility,and
making steady progress in passion. |
| Corporation
philosophy: |
| Market is
the basis, customer is the root |
| Corporation
credo: |
| Sincerity
accomplishes, credit benefits. |
| Corporation
ethics: |
| Splendid
Niron, successful staff |
| Corporation
target: |
| Creating
resplendence, benefiting the public |
| Corporation
spirit: |
| Creative
Niron, progressive staff |
| Corporation
slogan: |
| Niron,
the dominator of small household
appliances; Grow with Niron, popularize
the brand. |
| |
| Management
strategy: |
| Standard
system, scientific rule; let nature
take its own course, human nature
is the essence. |
| Product
strategy: |
| diversified
but not excessive, personality
is the characteristic. |
| Production
strategy: |
| Instant
production upon market requirement;
improve production efficiency
and pursue "double-zero". |
| Quality
strategy: |
| The
backing of marketing, the footstone
of brand, the satisfaction of
customer and the root of development |
| Marketing
strategy: |
| Sound
network, good service; sales promotion
aims at mutual benefit. |
| Brand
strategy: |
| High
popularity and high reputation
of brand. |
| Development
strategy: |
| Develop
healthily and steadily |
| |
